She created her platform in 2006 in an effort to make a space where knowledge was written about ladies with natural hair to focus a light on our beauty as Yursik experienced what many Black ladies experience. At a youthful age, utilizing a relaxer on her natural hair turned into a part of her beauty routine.
Much of the modern natural hair movement was sparked by women looking for information about their natural hair that wasn’t available yet. An example of this would be influencer Whitney White, who is popularly known in the natural hair community as Naptural85. She started YouTube in 2009 after losing her love for her straightened hair and made the decision to stop the chemical treatments and focus on growing out her natural hair texture.