I damaged my hair with chemical relaxers and texturizers and ponytails that were too tight, giving me a headache. I even used an iron — a real clothing iron, to be precise — in order to figure out how to style my hair and make it do what it’s supposed to do.” Her hair was shattered and ruined, leaving her (at first reluctantly) embracing her natural texture only when she entered junior high school.
“It’s been about three decades since I began building a foundation with my hair: a foundation of trust and love,” she says. It can accomplish anything now. “My hair can be as big as you want it to be, or it may be as short as you like; slicked back – my hair is in the best condition it has ever been.” And that’s despite the fact that she offered eight seasons of Black-ish every day her hairdresser trimmed her locks. She attributes this all to her altered actions, as well as Pattern, for making these changes possible.
Creating a product line dedicated to satisfying the unmet aesthetics needs of the curly, coily, and tight textured hair community was more than just about how they worked on their hair; it was also about how they made people feel. She claims that the brand itself offers “an active space for the celebration of Black beauty” – as well as a method to defy negative marketing that the community is subjected to.
“I’ve never understood why the beauty industry and retail business were built up to make you believe you had a problem that needed to be fixed,” says Ross, referring to this “a concealer culture” where individuals are changed. n”You don’t have to persuade people that they aren’t deserving or adequate in order for them to buy shampoo and conditioner,” she adds.
“And I wanted to alter the whole marketing paradigm,” she continued. “To one that empowers people rather than prevents them from feeling comfortable with themselves. She’s repeating her achievement once again as the brand debuts in Boots, one of the country’s largest retailers.
Pattern by Tracee Ellis Ross launches in Boots on 29 June