The aim is to encourage those who are facing discrimination

The aim is to empower people who are being discriminated against because of their natural hair and to love themselves as they are. The voice of the doll is genuine, and it is the voice of a real Rastafarian twin named Tafari from Jamaica who is also a dub-poet.

“As a youngster, I was irritated by the traditional approach to education reserved for my gender. My father and his twin sister Tafari, as well as their mother, are always creating lovely poems to advocate and raise awareness of Jamaica’s child-related issues. As a result, I thought he would make an excellent voice-over and role model for the doll who was named after him.”