Commenting on Zuree’s latest doll

“The Tafari doll was inspired by what happened to George Floyd in the United States, owing to the fact that black boys and men are frequently assaulted, not just in the United States, but also in the United Kingdom and other countries. I want little boys to be able to see there is hope for them.”

Tafari’s message is inspirational and encourages boys and girls to never allow their ethnicity or social position to limit their genuine calling in life. Now that racism has been exposed on a daily basis, it’s critical that we take every chance to encourage and uplift our kids, particularly black boys. It’s all too easy to lose confidence and hope, as well as give into a life of fear and crime. The doll intends to do so. ”